The Art & Fashion Project: An explosion of shades & hues!

Those who know me well, know that I have a constant yearning for both scarfs and vibrant colours!

I first became acquainted with Christina’s “The Art & Fashion Project” through a dear common friend.

The Idea

It all began with the desire of a daughter to offer a unique gift to her mother! So she decided to print one or her mother’s art works on a silk scarf! Her mother’s zestful reaction, led Christina Poutetsi – the daughter and a journalist by profession – to the beginning of a new creative project.

The project connects the aesthetics and uniqueness of contemporary art with the elegance of silk.

The idea was born out of the artwork itself. The vidid colors and their combinations, the image that creates euphoria and sentiments of joy! That’s how the search began. And the pieces of the puzzle came together with a silk-processing artisan in Soufli, who preserves the tradition of the past and uses the latest digital printing technology requirements.

Being surrounded by her mother’s colors all her life, Christina attempts to combine the uniqueness of artwork with the aesthetics of everyday life and fashion.

From the start, the Project was defined by the aim to be based and implemented in Greece, thus enhancing and supporting   both contemporary art & artistry.

The Project’s first silk collection features five abstract designs, named after the dominant color: Orange abstract, Red abstract, Purple abstract, Grey abstract, Sky blue abstract. They are produced in a square dimension of 90 x 90 cm.

All of the designs are featuring parts or whole artworks created by Ekaterini Athanassiadou – Poutetsi, an abstract expressionist artist based in Greece, focusing on  the color and its intense correlations. The original works of art are oil drawings on canvas.

The scarves are digitally printed on 100% pure Twill silk with a hand – rolled seam finish. They are made in Soufli (Greece), a province renowned for its exceptional-quality traditional silk and handicrafts. 

The Artist

A devotee of abstract expressionism, in which she has been distinguished as an aquarelle artist, Ekaterini Athanassiadou – Poutetsi, is also characterized by her dedication to vivid colors, creating a color explosion in her paintings.

A graduate of the School of Fine Arts in 1972, her teachers were Nikos Nikolaou and George Mavroidis in painting and Thalia Voila and John Kolefas in mosaic.

She has participated in many group exhibitions and has had numerous solo exhibitions, always giving intense stigma of a personal search.

The scarves of the Art & Fashion Project series are available at selected outlets in Athens & Mykonos: I-D Concept Stores; the gift shop of the Benaki Museum on Kriezotou Street and the Belverdere Hotel in Mykonos.

Instagram: theartfashionproject



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